Loma Linda Children’s Hospital (LLUCH) was in need of a multi-media general awareness campaign during a quiet marketing time. With the development of the tagline “Helping Kids Get Well On
Their Way” accompanied by the vibrant custom imagery, the aim was to showcase a select group of children treated at the hospital in a positive and healthy light. Billboards, print ads, and a television spot illustrate each child’s unique experience with LLUCH.
Every year more than 134,000 children sick or hurt children come to LLUCH for treatment. It is because of the hospital’s dedication to the health and healing of children and their state-of-the-art care, that gives them ability to help kids get well on their way and back to the bigger and “better” things in life.