Sometimes lightning can strike twice! The Pomona Fairplex loved the outcome of the annual report so much they requested that the same creative be translated into other their other brand elements present at the 2012 LA County Fair. Multiple pieces, including ads, brochures, postcards, and billboards were developed by the original inspired look. A style guide was the generated to establish graphic standards and lovingly handed off to their in-house designer to extend into the Fair’s very expansive collection of decorative and collateral essentials.
It was fun to attend the Fair this year and see all of the new pieces come together in “real life”.