Sole Society inspires women to craft their look from the shoes up. As a designer for the e-commerce brand, I had the opportunity to create a unique and consistent customer experience through fashion lookbooks, site assets, and daily email communications.
After 5 years of operating under the name of, yuMMy baked, Margaret Miller was looking to freshen up her brand and take her delicious treats to the next level.
Mags Miller Bakeshop & Co. was born and along with it, a new look! The result is just the right mix of sweetness and sophistication.
Yovi and Ryan aren't your typical couple, so when it came time for their big day, they wanted a simple and non-traditional take on their invite design.
Pulling inspiration directly from the duo's retro/tropical vision, the result is one that doesn't take itself too seriously and sets the tone for what was an amazing celebration.
Lovely images by: Corey Morgan Photography
Loma Linda Children’s Hospital (LLUCH) was in need of a multi-media general awareness campaign during a quiet marketing time. With the development of the tagline “Helping Kids Get Well On
Their Way” accompanied by the vibrant custom imagery, the aim was to showcase a select group of children treated at the hospital in a positive and healthy light. Billboards, print ads, and a television spot illustrate each child’s unique experience with LLUCH.
Every year more than 134,000 children sick or hurt children come to LLUCH for treatment. It is because of the hospital’s dedication to the health and healing of children and their state-of-the-art care, that gives them ability to help kids get well on their way and back to the bigger and “better” things in life.
Celebrating the 90 year anniversary of the LA County Fair, the Pomona Fairplex looked to create an annual report that embodied the spirit of an event nine decades in the making! The vibrant graphic elements create a celebration of color while the black and white imagery provides contrast and offers a subtle nod to the past. The overall result screams, "We mean business, but we are not afraid to have fun while doing it!"
Sometimes lightning can strike twice! The Pomona Fairplex loved the outcome of the annual report so much they requested that the same creative be translated into other their other brand elements present at the 2012 LA County Fair. Multiple pieces, including ads, brochures, postcards, and billboards were developed by the original inspired look. A style guide was the generated to establish graphic standards and lovingly handed off to their in-house designer to extend into the Fair’s very expansive collection of decorative and collateral essentials.
It was fun to attend the Fair this year and see all of the new pieces come together in “real life”.
Formerly known as “Spoiled Silly Pets”, this small in-your-home pet sitting and dog walking business was ready to take it the next level with a new name and new look. Working closely with the owners and getting a real sense of their business philosophy, UFURIA a multi-service pet care company was born. UFURIA is a place of happiness, assurance and well being for pets and the look created is a reflection of the modern and holistic approach that this company prides itself on. Initial branding and logo development expanded into print collateral and website design.
The clients enjoyed the end result so much, they had the “ball” graphic element in the logo incorporated into the custom made front desk in their lobby! FUR real!
Hopewear is a non-profit organization that believes every penny they collect goes to spreading hope around the globe. Funds to support their cause are raised through the purchase of monthly, custom designed t-shirts. At hopewear.com, they literally wear their hearts on their sleeves. The inaugural apparel design was dedicated to the goal of 500 teens bringing hope to 5,000 hopeless Peruvian lives.
To continue to spread their message of hope and faith, a website was also created to help those interested in both joining and supporting future featured missions. Through hope, all things are possible…
Fashion took center stage at the Art Institutes Second Annual Fashion Show and Scholarship Fundraiser Event, The Art of Glamour. It was a privilege to collaborate with The Art Institute Inland Empire’s instructor and famed digital artist RAD (aka. Robert A. Delgadillo) to create multiple pieces for this trendy event. Print ads, billboards, save-the-date postcards, and invites all lead up to a keepsake brochure that each guest received at the start of the show that served up a major wow factor!
Illustrations provided by radboy.com
Inland Valley Humane Society and S.P.C.A. was embarking on a marketing campaign to solicit donations to help fund the organization’s largest renovation project in its 60 years of existence. These creative campaign comps called to attention the good work being done by IVHS with an ongoing focus on their efforts to end pet overpopulation through reduced cost spay and neuter clinics and increased adoptions.
In the end, IVHS raised the 1.5 million needed to meet the needs of this project and now currently reside in their state-of-the-art facility. They continue their mission of awareness and saving lives by taking in nearly 17,000 sick or injured animals annually and finding them loving homes.
"Make It Simple, But Significant" -Don Draper
Simple But Significant is a lifestyle blog for the every man featuring insights on everything from navigating a sense of style to getting your hustle on.
The overall look of the site is masculine and included and interchangeable "Better Man" image within the custom header.
I am a huge fan of weddings, so I get pretty excited when asked to design a wedding invite. Ketita and Jackson are fun and creative themselves so the invite design reflects their unique and creative style. Square in shape, this self-contained booklet included all the details with a myriad of creative touches. My favorite element is the RSVP postcard that guests would trim along he cut line and return!