John Paul Mitchell Systems × 
winnie harlow
A woman with long, curly hair lying down with her eyes half-closed, wearing large hoop earrings, a white tank top, and makeup with neutral eyeshadow and glossy lips.

This project kicked off Paul Mitchell’s first-ever global ambassador launch, bringing the Winnie Harlow collaboration to life through digital assets designed across web, email, and social, each carrying the same high-fashion energy and product storytelling.

The campaign celebrated self-expression through hair, spotlighting Winnie's journey from breaking beauty molds to inspiring audiences to embrace their own.

JPMS x Winnie Harlow
Landing Page

Landing page design for the Paul Mitchell x Winnie Harlow collaboration, showcasing four signature looks, how-to styling tips, and shoppable product tie-ins in a bold black-and-white editorial layout.

Collage of promotional images for Winnie Harlow and Paul Mitchell, including black and white and color photos of women with diverse hairstyles, and product images of hair care products.
Collage of promotional images for Winnie Harlow and Paul Mitchell, including black and white and color photos of women with diverse hairstyles, and product images of hair care products.

JPMS x Winnie Harlow
Email Campaign

Email marketing series for the Paul Mitchell x Winnie Harlow collaboration, translating campaign visuals into the launch, curl, and sleek styling emails for both pro and consumer audiences, spotlighting product routines and exclusive offers while reaching close to 100,000 email subscribers.

Black and white photo of a woman with voluminous curly hair, wearing hoop earrings, looking confidently at the camera with her hand near her face.
Black and white photo of a woman with voluminous curly hair, wearing hoop earrings, looking confidently at the camera with her hand near her face.
An advertisement featuring Winnie Harlow and Paul Mitchell purple shampoo. The ad highlights her platinum blonde hair and styled look, with images of her and a model with brunette hair. Promotional text emphasizes hair care and styling tips for blondes and brunettes.
Design collage featuring a model with sleek, straight hair, hair styling tools, and hair care products, including a hair straightener, gloss drops, and serum.

The Work

Art-Directed Product Styling

WEHO Travel & Tourism

Close-up of a dark blue textured book cover with embossed and gold-embossed text and design, resting on a wooden surface.

Upland Unified School District

A joyful man and woman jumping into a swimming pool at night, holding hands, with outdoor lounge chairs and string lights in the background.
A jar of sensitive skin jelly mask and a clear rollerball container with a black handle on a tiled floor at an airport, with large windows and an airplane taking off outside.