Art-Directed Product Styling
A jar of sensitive jelly mask and a clear plastic container with a black handle lid on an airport floor near large windows, with an airplane taking off in the background.

Content creation is a constant demand, whether it's a social post, an email campaign, or a story waiting to be told for a larger marketing strategy.

Creative direction gives it shape: mood, composition, and product placement. Which is then all thoughtfully brought to life in design, through visually compelling imagery.

Location:
JPMS Studios, Los Angeles

A tote bag filled with colorful flowers, a wooden comb, and a box of tea on a beige background.
Two bottles of tea tree oil surrounded by green leaves and three red tropical flowers on a light green background.

Creative Direction & Prop Styling:
Tanya Prokopin-Gill

Photography:
Victoria Shapow, Riquel Shane

A hand holding a bottle of Paula's Choice Clear Sensitive Shampoo above a miniature shopping cart against a plain gray background.
Skincare products, Awapuhi Keratin Intensive Treatment and Styling Treatment Oil, sunglasses, a large green leaf, a white towel, and part of a blue swimming pool, arranged on a white surface.
A purple sleep mask resting on a purple satin pillow. To the right, there is a bottle of Tea Tree Lavender Mint spray placed on a white surface.

The Work

A man and a woman are joyfully dancing and jumping into a swimming pool at night. The woman is wearing a pink dress, and the man is dressed in a blue shirt and plaid pants. There are poolside chairs and decorative lighting in the background.

WEHO Travel & Tourism

Collection of hair styling tools, including curling irons and a hair dryer, floating against a pastel cloud background.
A woman with blonde hair getting ready for an event, wearing earrings, a necklace, beige gloves, and a light-colored strapless gown with a sweetheart neckline, while someone adjusts her outfit.

Paul Mitchell Dream Hair

JPMS x Paris Hilton