Paul Mitchell Dream Hair Collection
Multiple hair styling tools, including flat irons and curling irons, floating against a pastel sky background with clouds and stars.

For the Paul Mitchell Dream Hair collection launch, a set of playful illustrated stickers brought the pastel-ombré styling tools to life, with clouds, sparkles, squiggles, and winking smiles that echoed the collection’s dreamy, cloud-filled world.

The same soft lavender and pink palette carried into the launch email, where a Dream Hair logo lockup, floating product imagery, and layered color blocks guided shoppers through the collection. The stickers were animated into GIFs for social posts and printed as sticker sheets sent in PR packages, making the launch feel collectible, shareable, and cohesive across screen and in hand.

Various illustrations of beauty and hair products, clouds, hearts, a smiley face, eyes and lashes, and motivational text in pastel colors.
Text that reads 'Making Waves' in large, cursive, blue letters, surrounded by three pastel-colored hearts in shades of pink, purple, and lavender
A can of Paul Mitchell hair spray with red and white packaging.
Three stylized star shapes with black outlines on a beige background.
A simple cartoon drawing of a smiley face with a round, light beige head, black oval eyes, and a curved smile.
Woman with long wavy hair smiling, holding a purple curling iron and a white hairspray, surrounded by two hands holding black flat irons, all against a pink background.
Two wavy purple and brown lines with black outlines on a white background.

Social Media Images Provided by: Victoria Shapow

Advertisement for Paula Mitchell Dream Hair products and styling tools, featuring a picture of a woman with short blonde hair, hair styling devices, and a promotional offer for Mother's Day gifts, including a free satin pillowcase and styling tools for effortless hair.
Advertisement for Paula Mitchell Dream Hair products and styling tools, featuring a picture of a woman with short blonde hair, hair styling devices, and a promotional offer for Mother's Day gifts, including a free satin pillowcase and styling tools for effortless hair.
A hand holding a black hair straightening iron against a pink background.
Woman smiling holding a curling iron in one hand and a flat iron in the other with illustrations of clouds, smiley face, and decorative text that says "New Tools for Dream Hair."
A woman with wavy blonde hair looking to her left, touching her hair with her right hand, wearing a pink sweatshirt with gray and white trim, against a sky with clouds and sunlight reflecting.
A pastel-colored hair straightener with a digital temperature display printed on a pink satin fabric background.

The Work

WEHO Travel & Tourism

Upland Unified School District

Art-Directed Product Styling