weho travel 
& tourism
A man and a woman jumping into a swimming pool at night, holding hands, with festive string lights and outdoor furniture in the background.

This project transformed the West Hollywood Travel + Tourism Board’s 2019-20 Marketing Plan into a 97-page, print-ready publication, translating strategy, visitor data, and destination storytelling into a polished editorial layout that carries the brand’s bold, inclusive spirit from cover to close.

Anchored by the “LET’S DO THIS” campaign, inspired by the freedom of the heart ethos in West Hollywood, the plan welcomed all to experience culinary, entertainment, shopping, and wellness in a diverse, inclusive city. Insight-driven data visualization and expressive visual storytelling guide stakeholders through brand, digital, PR, and business development priorities with clarity.

Image of a lively restaurant or bar scene at sunset with a modern, eclectic interior design. The bar area has patterned black and white tile counters, hanging lanterns, and seating with rattan chairs. Two people are dining, and shelves behind the bar hold bottles and decor. The atmosphere is warm and inviting.
Aerial view of Los Angeles downtown skyline at sunset with buildings, roads, and cityscape visible, overlaid with text about supporting the city's visitor economy and West Hollywood branding.
Group of four diverse friends enjoying drinks and dancing at a nightclub in West Hollywood, California, with colorful lighting and festive atmosphere.

The plan documented a campaign that generated 96M+ digital impressions and more than $1.4M in bookings, supporting a record-setting year for West Hollywood tourism.

A man and woman jumping into a swimming pool at night, celebrating, with outdoor lounge chairs and decorative hanging lamps in the background.
A magazine or brochure page about West Hollywood featuring circular images of the city at night, a poolside scene, a parade with balloons, and a colorful downtown area. There is text describing West Hollywood's iconic sunset strip, night scenes, and diverse entertainment options.

The Work

JPMS x Winnie Harlow

Art-Directed Product Styling

Close-up of a dark document with embossed and gold-foiled text on a wooden surface.

Upland Unified School District

A jar of sensitive Jelly Mask and a clear carrying case with a black handle are placed on the floor at an airport terminal, with large windows and an airplane in the background.
A woman with voluminous curly hair, wearing hoop earrings and a white tank top, has her arm raised and is gazing at the camera.