John Paul Mitchell Systems × 
Paris Hilton
A woman with blonde hair and blue eyes wearing a strapless beige dress, jewelry, and gloves, is being assisted by hands adjusting earrings.

This project marked a milestone collaboration for the JPMS brand: partnering with Paris Hilton to celebrate its legacy as an industry leader in professional hair care.

The scope spanned website, email, and social media assets, each designed to give audiences an inside look at exclusive styling tips and product recommendations from the #1 professional hair styling brand worldwide.

JPMS x Paris Hilton
Landing Page

Landing page design for the Paul Mitchell x Paris Hilton collaboration, spotlighting signature looks, styling tips, and product tie-ins across the campaign.

A webpage displaying celebrity hairstyling images and tips, featuring a woman with long, blonde, voluminous hair in various settings and styles, including glamorous looks and multitasking with hair accessories.

JPMS x Paris Hilton
Email Campaign

Email marketing series for the Paul Mitchell x Paris Hilton collaboration, translating campaign visuals into promotional sends spotlighting product routines and exclusive offers, reaching close to 100,000 email subscribers.

Close-up of a woman with long, blonde, wavy hair and makeup, with text promoting a collaboration between Paul Mitchell and Paris Hilton.
Woman with long blonde wavy hair holding a pink tennis racket with the words 'Paris XOXO' on the strings, seen against a colorful background. She is wearing a light blue outfit, large star-shaped earrings, and appears to be in a tennis court or stadium.
A woman with voluminous blonde hair standing in a laundromat, surrounded by hair styling products and equipment, with pink accents and promotional text for hair volume products.
A promotional advertisement featuring musician Paul Mitchell. The image shows a woman with a bob haircut wearing a dramatic beige gown, sitting on a chair, holding a vacuum cleaner hose. The background suggests a bright, outdoor setting with a blue sky. The ad promotes a free mini Paul Mitchell 15-in-1 mask with purchase, highlighting its benefits for hair.

The Work

A man and woman jumping into a swimming pool at night, smiling and celebrating. The woman is wearing a pink dress and the man is in a light blue shirt and dark pants. Poolside lounge chairs and string lights are visible in the background.

WEHO Travel & Tourism

A woman with curly hair and large hoop earrings poses in a white tank top against a dark background.
A clear container of sensitive jelly mask with its lid off and a small black brush resting on top, and a transparent rolling suitcase with a black handle, positioned on a light-colored tiled floor in an airport terminal with large windows and an airplane taking off in the background.

JPMS x Winnie Harlow

Art-Directed Product Styling